Each month, Small Business Digest chronicles:
| • | | Financial trends impacting small busi- nesses | | | | | | • | | Marketing tactics small businesses can profitably adopt | | | | | | • | | Economic changes that impact small businesses | | | | | • | | Regulatory rulings governing small biz | | | | | • | | Employee management trends small businesses need to watch
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With its extensive use of surveys, advisory panels and expert analysis, many issues highlighted by Small Business Digest are often not identified until months later by the popular press. |
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|  | Respondents cite four reasons for popularity |  |  |  | |  | Using staggered hours, short shifts gaining favor. |  |  |  | |  | Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women. |  |  |  | |  | The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs). |  |  |  | |  | There is a three-step process focusing on infrastructure, content and promotion while paying heed to both traditional and Web 2.0 marketing and public relations principles. |  |  |  | |  | Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing. |  |  |  | |  | Put simply, it is placing a marketing message on a transactional document like an invoice or statement. |  |  |  | |  | Self-promotion is one of the keys to advancement often overlooked by managers. |  |  |  | |  | Two pundits argue that sales people are hiding their roles by claiming to be consultants. |  |  |  | |  | Impoverished women in the Middle East, Asia, and South America have a new chance at life. |  |  |  |
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