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Small business
managers need to be nimble and responsive to
changes
in trends.

Leaders need advance
information about key
economic, social and
environmental factors
that affect small
businesses.

Small Business
Digest
is a free monthly intelligence report and
email newsletter
.



Download a list of the most common myths of marketing to small business — click here (PDF file)

Each month,
Small Business
Digest
chronicles:


   Financial trends
impacting small busi-
nesses
   
 Marketing tactics small businesses
can profitably adopt
   
 Economic
changes  that impact small
businesses
  
 Regulatory
rulings
governing small biz
  
 Employee
management
trends small businesses need to watch



With its extensive
use of surveys,
advisory panels
and expert analysis,
many issues
highlighted by Small
Business Digest
are
often not identified
until months later
by the popular
press. 
July 2008 Issue

Respondents cite four reasons for popularity
Using staggered hours, short shifts gaining favor.
Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women.
The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs).
There is a three-step process focusing on infrastructure, content and promotion while paying heed to both traditional and Web 2.0 marketing and public relations principles.
Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing.
Put simply, it is placing a marketing message on a transactional document like an invoice or statement.
Self-promotion is one of the keys to advancement often overlooked by managers.
Two pundits argue that sales people are hiding their roles by claiming to be consultants.
Impoverished women in the Middle East, Asia, and South America have a new chance at life.


  Health savings account (HSA) info - www.hsafinder.com
   
 How to improve the profitability of small firms, including finance, marketing, healthcare - www.2sbdigest.com
   
 Small business info to improve operations - www.mybusinesschronicle.com
   
 Human resource management guidance to improve vital functional areas - www.managingyourhr.com
   
 Small business process management and operational support - www.mycompanychronicle.com
   
 Small business management info for enterprises with less than 100 employees - mycompanytoday.com
   
 Home-based businesses see new ways to improve profitability and refine operational processes - www.sohobizdigest.com
   
 Home-based business processes to improve operations, reduce costs and expand marketing - www.homebasedbusinessdigest.com
   
 Proven methods to improve profits, reduce costs and expand markets - for small to medium size companies - www.sbprofits.com
   
 Find, access and market small to large corporations and individuals in the healthcare, corporate and consumer sectors - www.is-incorp.com
   
 Small to medium-size company managers can access travel information specifically geared to their needs - www.travelforsmallbiz.com
   
 Managing HSA insurance, custodial accounts and personal health is the focus of this unique website and newsletter - www.4hsausers.com
   
 For small to medium-size businesses, hints, suggestions, and methodologies to improve operations, marketing HR, etc. - www.sbtimes.com
   
 Direct access to the best value in health savings accounts and other healthcare insurance - www.2hsa.com