Download a list of the most common myths of marketing to small business— click here (PDF file)
Each month, Small Business Digest chronicles:
•
Financial trends af- fecting small businesses
•
Marketing tactics small busi- nesses can profitably adopt
•
Economic changes that impact small businesses
•
Regulatory rulings gov- erning small businesses
•
Employee management trends small businesses need to be watchful of to potential pitfalls
With its extensive use of surveys, advisory panels and expert analysis, many issues high- lighted by Small Business Digest are often not identified until months later by the popular press.
Almost any company of any size can create dramatic, sustainable growth-usually in a year or less-by following the same strategies and rules that Alpha companies employ.
Employer efforts to satisfy will never be completely successful or long lasting because satisfaction is dependent upon someone fulfilling a condition or expectation-and the outcome may or may not satisfy.
More owners and managers of manufacturing businesses plan to grow their operations during the course of the next 12 to 24 months, but they will be doing so more through investments in human resources and customer needs rather than in facilities and processes.
Whether contacting someone to submit a resume to or as a source of sales lead generation, it can be extremely difficult to locate the right decision person within a company.
