"This is the start of what we like to call "meCommerce," said Sue Spielman, co-funder of bsocialnetworks.com.
"Users are putting themselves into the driver’s seat on what and how they choose to buy. This is a new trend and an extremely cost-effective sales channel for vendors," she added.
With this offering, any size vendor can tap into this enormous channel, showing products to millions of potential customers as part of a multi-channel retail strategy reinforced by user-generated content – without a huge marketing budget to gain online exposure."
In less than a month more than 4,000 Market Lodges were created on Facebook, and bSocial Networks has received more than 300 vendor requests to join the Market Lodge network.
This is a very fast adoption cycle and it appears that many small businesses and specialty merchants are eager to increase their online sales through this new social commerce application.
If a vendor has a Facebook page, he or she can set up their own Market Lodge in about five minutes, then add products to recommend to others.
Social network members also benefit by participating as Market Lodge vendors or suppliers, and as customers.
Market Lodge users can also grow their social networking circle by becoming friends with online “strangers” who share similar category or product interests. And it's different than eBay, Amazon and other eCommerce sites since the seller does not have to inventory and fulfill orders.
The merchant who offers its goods ships these online orders that would have never materialized unless a Market Lodge participant would have recommended their product.
For more details go to www.bsocialnetworks.com