When eBay first got off the ground in the mid-1990s, the site seemed to most people like a fun way to make a few dollars - the online equivalent of a garage sale.
It wasn't too long, though, before people realized they could make serious money selling products on what would soon become the world's #1 online auction site. It wasn't just a matter of a few dollars anymore, either, as more and more sellers became actual businesses.
Today about one million people in the U.S. alone make a full- or part-time living selling things on eBay to its more than 233 million unique registered users worldwide.
But making the transition from an eBay selling "hobby" to a real online e-commerce business isn't easy. Those attempting to do so are constantly beset by questions, and often, finding the answers they need isn't so easy.
THE EBAY BUSINESS ANSWER BOOK: The 350 Most Frequently Asked Questions About Making Big Money on eBay* by Cliff Ennico (AMACOM, 2008) provides readers with in-depth, easily understood answers to the questions they're most likely to have as they take their eBay business to the next level.
As a faculty member of eBay University, author Cliff Ennico has taught an "eBay for Business" class to thousands of eBayers around the United States.
Having been asked thousands of questions, and noticing that many of the same ones frequently came up, he compared notes with other eBay University instructors and eBay Certified Education Specialists and compiled a list of eBay sellers' most frequently asked questions,
* Where do I find inventory?
* Should I set up an eBay store?
* My winning bidder won't pay me, what do I do now?
* When do I charge taxes, and when do I pay them?
* How should I keep track of all my eBay business records?
* What do I need to know about dealing with international buyers?
The book, organized by topic, makes it easy for readers to quickly flip to the specific advice they need as they need it.
Readers will find out what they can and can't legally sell on the site; when they can and can't back out of a deal if they've made a mistake (or get a better offer); how to set up and market an eBay store; and use search engine optimization and search engine advertising (not the same thing!) to drive traffic to their listings.
Whether they see their eBay business as a modest addition to their revenue or a potentially full-time venture, eBay sellers need expert advice on how to do it right. This book is a highly valuable, one-of-a-kind resource for any eBay seller.