The old adage “It’s not what you know, but who you know” rings true for marketing executives when it comes to searching for a new job.
A survey by the Marketing Executives Networking Group, a not-for-profit organization of senior-level marketing executives, shows that networking, not using job-search Web sites, is the most successful way for marketing executives to find new employment.
The survey, conducted among 430 executives during the first quarter, revealed that it is three times more productive for marketing executives to network with their professional contacts instead of personal ones. The survey also showed that it took women one month longer than the 8.5-month turnaround for men to find another position.
“We were pleased to learn in the study that more MENG members found their next marketing opportunity through our members-only job board than any other job lead site,” said Richard Sellers, MENG chairman.
After professional networking, working with a recruiter was the next-best way to generate job leads, according to the survey. Most of the MENG members polled said that they used job-search sites; however, they noted that the popular fee-based sites “yielded poor overall results.”
The survey also found that using electronic resume-distribution services didn't improve the executives’ chances of landing a job; that outplacement support was not a meaningful source of job leads; and that time spent on trade associations, online want ads, personal search services, and college/alumni career centers generated minimal results for survey participants.
Established in 1995, MENG has 2,000 members who are senior level marketing professionals who have reached at least the vice president level in their respective companies. For more information, log onto www.MENGonline.com.