HRmarketer.com has released a new eBook that guides suppliers of human resources (HR) products and services through a three-step process to achieve increased publicity, web site traffic, improved SEO and greater sales leads.
The eBook walks HR suppliers through a framework pioneered by the HRmarketer Services Group, a provider of marketing and PR services in the human resource industry. The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles.
"I've personally witnessed the success of this process with hundreds of human resource suppliers who subscribe to HRmarketer.com," said Mark Willaman, author of the eBook and founder of HRmarketer.com. "In fact, when the proper steps are correctly followed, we have not seen a single instance when it has not worked."
* Step One: Strategy, Messaging and the Search-Optimized "Marketing" Website
* Step Two: Content. Content. Content.
* Step Three: Promotion
* Integration With Other Marketing Activities
* Putting It All Together: Sample Six-Month Marketing and PR Plan
The non-promotional eBook also includes an abundance of practical examples, useful tips and other information that can be put to immediate use to begin increasing a company's visibility, web site traffic, sales leads and improve its web site search engine rankings.
The complimentary eBook is available at http://www.hrmarketer.com/home/SellingToHR_HRmarketer_eBook.pdf and requires no registration or forms to be completed for download.