Direct Marketing Blog: Free Advice Without Hard Cost
|Direct Marketer, Joy Gendusa, challenges industry protocol by encouraging entrepreneurs to ask questions related to marketing via her blog that she answers with industry advice that ad agencies charge dearly for. The entries on Joy's blog are a sign of entrepreneurs swimming in a sea of misunderstood marketing data, reaching for the safest and most sustainable raft. Questions from various industries are fielded with her experience as a self-taught marketer and Gendusa encourages business owners to seek her advice before spending their marketing dollars - whether they use her direct mail services or not. |
Gendusa discovered in researching certain industries that the majority of entrepreneurs know very little about marketing. In addition to posting her marketing blog, she has organized marketing boot camps to help close the gap of misinformation and counter the downtrend in business marketing education. The purpose of both continuing educational opportunities is to disabuse professionals of false industry data and supplant it with sound advice and knowledge of upcoming trends that will help entrepreneurs innovate and grow their businesses. Blogging has many attributes that bring the information age to a whole new realm of data sharing. Yet, despite blogging's ease and popularity, 79% of existing blogs are currently inactive. Technorati reported that only 21% of the 94.9 million blogs it is currently tracking had been updated within the previous 90 days.
According to Gendusa, blogs don't need to be updated daily as long as the content is useful, it can be modified less often and still be beneficial.
Gendusa says she is not afraid of advising business owners who may then choose a different direct mailer to assist them - she feels that if business owners are educated before spending their marketing dollars they will be more in control of their marketing dollars.
"The risk for the entrepreneur today is where to put their money in the marketing machine," advised Gendusa. "There's a lot to be learned about marketing and one promotional avenue coupled with another can increase one's business exponentially, if done correctly for that particular industry."
To post a question on Joy's blog one can log into www.postcardmania.com/askjoy