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Small Business Digest


Customer Profitability Predictor Forecasts Likelihood of Sustained, Profitable Growth

The Profitability Predictor, based on The Must-Have Customer: 7 Steps to Winning the Customer You Havent Got, is a series of questions that can be answered online in about five minutes.

There are two versions of the Profitability Predictor: one for Business-to-Business companies and one for Business-to-Consumer companies. The Predictor will provide users with the tools they need to mold every strategic business decision from hiring practices to loyalty programs to advertising campaigns.

Here are a few examples of the questions included in the Profitability Predictor:

  • What percent of your customers are Core Customers, that is customers who provide an acceptable level of profit for your Company?

  • Does the percent of business you do with your Core Customers grow every year?

  • Do you know who your Must-Have Customers are (customers who look a lot like your core customers but who take their business to one of your competitors)?

  • Do you have a list of Must-Have Customers you need to turn into Core Customers to profitably grow your business?

Within 2 hours, the user will receive a report analyzing the answers and providing practical, actionable information tailored to the persons business.

"Companies die not only from losing great customers, but also from spending billions of dollars chasing down, acquiring, and trying to serve the wrong customers. Those wrong customers are a drain on the bottom line and can throw the entire company off course, says Robert Gordman, author of The Must-Have Customer: 7 Steps to Winning the Customer You Havent Got and the developer of the Profitability Predictor.

Executives, managers, entrepreneurs, and owners who plan on being in business for the long-term, need to use the Profitability Predictor, Gordman says. Rather than chasing every potential customer or looking for the next great thing to bump-up profits, companies will find that the Predictor will enable them to develop sensible business initiatives they need to build sustained, profitable growth.

As President of the Gordman Group (, Bob Gordman knows from first-hand experience how effective the Profitability Predictor is. He has used the same questions to help dozens of companies, ranging in sales from $10 million to $80 billion, achieve sustained, profitable growth. Clients include the senior management of Fortune 500 companies as well as smaller companies. Before founding The Gordman Group, he held executive management positions in a variety of companies, and spent five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning. 

Readers can get the Profitability Predictor at a 50% discount (so a cost of just $25) by clicking here.

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