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Small Business Digest


  
    September-2016
 
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By combining direct mail and customized marketing techniques, small companies can create individualized landing pages.
55% of 161 HR professionals surveyed said they have discovered outright lies on resumes or applications.
A business strategy focused on specific customers can add revenue, profits.
Radical happenings in 2007 are making business leaders rethink plans for 2008.
Over the years, Mark Amtower has identified the traits that make someone successful in business and life.  He calls these "Amtower's Laws of Business- and Life-Survival - and Success."
Search engine optimization (SEO) and search engine marketing (SEM) do for a website what newspaper and radio advertising, posting flyers and releasing press releases do for announcing the opening of a new store. SEO and SEM are two different things. 
There are two distinct ways to use employee communication; one is to inform employees about what is happening in an organization, the other is to engage employees in the process of change. 
In negotiation, the best word to say – and to invite the other side to say – is “no.”
When leaders of small business play to their inherent strengths, they can lead change with astonishing speed and effectiveness.


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