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Bringing Personalized URLs To Direct Mail
By combining direct mail and customized marketing techniques, small companies can create individualized landing pages.
Errors in the Hiring Process Can Lead to Big Trouble ... How to Avoid Costly Hiring Mistakes
55% of 161 HR professionals surveyed said they have discovered outright lies on resumes or applications.
Leveraging Strengths to Create a Strategy for Sustained, Profitable Growth
A business strategy focused on specific customers can add revenue, profits.
Five Lessons Learned In 2007, Being Applied in 2008
Radical happenings in 2007 are making business leaders rethink plans for 2008.
Why Epiphanies Never Occur to Couch Potatoes
Over the years, Mark Amtower has identified the traits that make someone successful in business and life. He calls these "Amtower's Laws of Business- and Life-Survival - and Success."
Affordable SEO Designed Specifically For Small Businesses
Search engine optimization (SEO) and search engine marketing (SEM) do for a website what newspaper and radio advertising, posting flyers and releasing press releases do for announcing the opening of a new store. SEO and SEM are two different things.
Employee Communication: 3 Ways To Create Transformation In Organizations
There are two distinct ways to use employee communication; one is to inform employees about what is happening in an organization, the other is to engage employees in the process of change.
The Power of No
In negotiation, the best word to say – and to invite the other side to say – is “no.”
Leading Change in Small Business: Five Tips to Play to Strengths
When leaders of small business play to their inherent strengths, they can lead change with astonishing speed and effectiveness.
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