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Small Business Digest


Advice to Minorities to Navigate and Succeed in Corporate America

After more than 25 years in some of America's top-earning companies, Keith Wyche knows a thing or two about surviving in the workplace.

In his book "Good is Not Enough: And Other Unwritten Rules for Minority Professionals" he shares advice on climbing the managerial ladder as a minority in the rigorous world of corporate America.

Wyche details in his book that in corporate America today there is 'the way it is' and 'the way it should be.'

 "In many, many ways, we are much closer to 'the way it should be,'" he says. "Yet in certain ways, today's minority professionals -- all of them -- still have to reconcile their corporate advancement strategies with 'the way it is' in their corporate cultures, while still holding strong to their cultural integrity and core values."

Simply possessing a top degree and letting one's work "speak for itself" won't get the key to the executive suite. For minority professionals to continue scaling the ladder, it takes acknowledgment of the unwritten rules in the corporate workplace and strategic planning.

Some of Wyche's strategic pointers include:

* Know how others see you -- because their perception can become your reality
* Stay current to remain relevant -- being a continuous learner is a must
* Always have an "exit strategy" -- it's better to have one and not need it than to need one and not have it

Wyche's ultimate mission is to help today's minority executives understand the importance of managing Performance, Exposure, and Perception as they move up the corporate ladder--otherwise known as his P.E.P philosophy.

Hard work is at the core of this powerful message as Wyche drives this point home by sharing with readers candid, personal experiences that demonstrate why minorities must work far above and beyond what is expected in order to advance their careers.

"My goal is to provide insights from the inside of the executive suite and to help minority professionals see themselves through the same lens from which executive decision makers view them," he says. "From that lens, and based on my own experience, I can frankly tell them 'good is still not enough'."

Wyche reveals the safeguarded secrets of executive decision-making and spells out the path to success for women, African Americans, Latinos, Asians and every other corporate minority.

To request more information on "Good is Not Enough: And Other Unwritten Rules for Minority Professionals" and on Keith Wyche, please visit

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